Saturday, January 25, 2020

The Pursuit of Genetic Engineering Essay -- Genetics Science Technolog

The Pursuit of Genetic Engineering Imagine a world where diabetes is effectively treated, where cancer has a cure, and where food is altered for higher quality and increased production. This â€Å"fantasy† world is on the brink of becoming a reality due to advances in genetic engineering and cloning. These medical innovations have the potential to revolutionize our lives in numerous ways. However, the fear of controversy and the fear of the â€Å"new† could hinder and possibly halt any progress that we are capable of making. There are concerns that society should carefully consider. It is important, though, to thoroughly research and examine a topic in order to understand why there should be no fear caused by cloning and genetic engineering one must know the factual processes behind them before a strong argument on behalf of their advancement can be formed. Cloning and genetic engineering are very controversial subjects; however, when used appropriately as a means to solve a problem or ease pain and suffering in a person, rather than to â€Å"play God† and take life into one’s own hand can be very beneficial. The pursuit of cloning and genetic engineering should be continued as they provide a means for improving health care and making major advancements in food production and waste disposal because when ethics come into play the facts show that the two are not actually processes in which ethical issues should arise. The terms â€Å"genetic engineering† and â€Å"cloning† are often used interchangeably but there are conceivable differences between the two that should be pointed out. Genetic engineering is the alteration of one’s DNA, or deoxyribonucleic acid, (Walker 1). It is defined as, â€Å"the use of manipulations of an individual’s genetic ma... ...r, Ronald. Beyond Cloning : Religion and the Remaking of Humanity. Harrisburg: Trinity Press International, 2001. â€Å"First Cloned Human Embryos Created.† 27 Nov. 2001. On-line. Internet. 10 Feb 2003. www.newscientist.com/hottopics/cloning/ â€Å"Human Cloning: The Process.† 8 April 1998. On-line. Internet. 10 Feb 2003. http://www.cs.virginia.edu/~jones/tmp352/projects98/group1/how.html. Ridley, Mark. The Cooperative Gene. New York: The Free Press, 2001. â€Å"Should Cloning Be Banned?† 25 Nov. 2001. On-line. Internet. 16 Feb 2003. http://reason.com/biclone.shtml Thompson, Larry. Correcting the Code: Inventing the Genetic Cure for the Human Body. New York: Simon & Schuster, 1994. Wilmut, Ian, Keith Campbell, and Colin Tudge. The Second Creation: Dolly and the Age of Biological Control. New York: Farrar, Straus, and Giroux, 2000. The Pursuit of Genetic Engineering Essay -- Genetics Science Technolog The Pursuit of Genetic Engineering Imagine a world where diabetes is effectively treated, where cancer has a cure, and where food is altered for higher quality and increased production. This â€Å"fantasy† world is on the brink of becoming a reality due to advances in genetic engineering and cloning. These medical innovations have the potential to revolutionize our lives in numerous ways. However, the fear of controversy and the fear of the â€Å"new† could hinder and possibly halt any progress that we are capable of making. There are concerns that society should carefully consider. It is important, though, to thoroughly research and examine a topic in order to understand why there should be no fear caused by cloning and genetic engineering one must know the factual processes behind them before a strong argument on behalf of their advancement can be formed. Cloning and genetic engineering are very controversial subjects; however, when used appropriately as a means to solve a problem or ease pain and suffering in a person, rather than to â€Å"play God† and take life into one’s own hand can be very beneficial. The pursuit of cloning and genetic engineering should be continued as they provide a means for improving health care and making major advancements in food production and waste disposal because when ethics come into play the facts show that the two are not actually processes in which ethical issues should arise. The terms â€Å"genetic engineering† and â€Å"cloning† are often used interchangeably but there are conceivable differences between the two that should be pointed out. Genetic engineering is the alteration of one’s DNA, or deoxyribonucleic acid, (Walker 1). It is defined as, â€Å"the use of manipulations of an individual’s genetic ma... ...r, Ronald. Beyond Cloning : Religion and the Remaking of Humanity. Harrisburg: Trinity Press International, 2001. â€Å"First Cloned Human Embryos Created.† 27 Nov. 2001. On-line. Internet. 10 Feb 2003. www.newscientist.com/hottopics/cloning/ â€Å"Human Cloning: The Process.† 8 April 1998. On-line. Internet. 10 Feb 2003. http://www.cs.virginia.edu/~jones/tmp352/projects98/group1/how.html. Ridley, Mark. The Cooperative Gene. New York: The Free Press, 2001. â€Å"Should Cloning Be Banned?† 25 Nov. 2001. On-line. Internet. 16 Feb 2003. http://reason.com/biclone.shtml Thompson, Larry. Correcting the Code: Inventing the Genetic Cure for the Human Body. New York: Simon & Schuster, 1994. Wilmut, Ian, Keith Campbell, and Colin Tudge. The Second Creation: Dolly and the Age of Biological Control. New York: Farrar, Straus, and Giroux, 2000.

Thursday, January 16, 2020

Boy in the Striped Pyjamas

What does the text highlight about the concept of belonging? The film tells a story seen through the innocent eyes of a 8 year old boy, Bruno, who is unsure of his place in the world. The most evident concept of belonging is his hitch in his transition from childhood to adulthood. Throughout the film, he faces the conflict between accepting the harsh â€Å"Jew-killing† reality of the world or stay immersed in his fantastical world filled with adventure. Bruno also feels alienated from society having been moved from Berlin to the countryside, resulting in his isolation. On another level, he must further decide his place and to whether support his Nazi father's actions and stay true to his â€Å"Fatherland† or stay a companion with Schmal, the 8 year old Jew that Bruno befriends. 5. What connections about belonging can you make between this text and your prescribed text? In Dickinson's poems, there is a sense of disconnection with society that the poet experiences due to her isolation and seclusion from the world. Similarly, Bruno, in The Boy in the Striped Pyjamas, experiences the same sense of disconnection due to his unsurity over what is right or wrong. He feels out of place and confused throughout the film as a result of his youth as well as his lack of knowledge about the hostile situation in the world. Also, where Dickinson regards her relationship with nature as the most dominant one in her life as depicted in â€Å"What mystery pervades a well†, Bruno does the same in reference to his relationship with the Jew child, Schmal. Like nature, Schmal is an enigmatic character which Bruno does not seem to fully connect throughout the film, largely due to physical barriers such as the electric fence and mental factors like the judgemental character of Lt. Kotler and his father. Lastly, Dickinson realises her importance and place in the world due to her seclusion. Likewise, for the boy Bruno, it is left for him only to decide where he belongs in the world despite his age. Throughout the film, although Bruno is fed Nazi propoganda, we realise that it is ultimately up to him to decide his alliances as what he sees in the world is not quite what people describe. . What techniques does the composer use to convey his/her idas about belonging? (techniques, example, explain) Through the use of camera angles, Herman illustrates a sense of alienation between Bruno and his surroundings. He achieves this with a low shot of the new home, overshadowing and looming over a timid and doubting Bruno. Furthermore, the first scene that we see in the new home is Bruno sitting on the stairs, behind full-length banister rails, suggesting a sense of entrapment within the house. The use of costuming in the blue and white striped â€Å"pyjamas† by Herman illustrates Bruno's innocence and his inability to comprehend what is right or wrong. He does not realise that the clothing is the uniform for captured Jews but as the film progresses, harsh reality soon overtakes his naive outlook of the world. The uniforms also represent how different the prisoners are to Bruno. Bruno's conflict between childhood and adulthood is further insinuated through the quote: â€Å"My dad's a soldier, but not the sort that takes people's clothes away. The use of dramatic irony suggests again Bruno's innocence and how he is still very much a child in what is a hostile, adult world. The character of Schmul represents the power and solidarity of human relationships. What was intially a temporary friendship becomes permanent when Bruno becomes filled with regret after he betrays Schmal. A shake of the hands through the electric fence suggests that a connection between Bruno and Schmal exists regardless of any barriers. Boy in the Striped Pyjamas Bruno’s diary Year 1943, age 9 years old as I was born on the 15th april 1934. Day one of strange happenings: Today I came home from school and maria was in my bedroom going through MY things – Even my secret things. She is just a servant but I tried to be polite when I asked what she thought she was doing. Maria never takes all my private things out, she puts things away like she’s supposed too. I asked mother why maria is packing my things but she won’t answer me properly. She just keeps saying we are all going away because of father’s job. She said I’ll have to say goodbye to my friends, my best long life friends.I don’t want to say goodbye to my friends because of father’s job. I know he’s important but why can’t father go by himself and come back later? It’s not fair. I still have lots of plans with my friends that I need to do. I wonder if grandma and grandfather are coming on this holiday too? We canà ¢â‚¬â„¢t really leave them behind†¦though I don’t mind if Gretel stays – shes hopeless. Gretel can look after the house so we can come back to it if this new one isn’t as good. I wonder if the other house has a big bannister like this one that I can slide down? I hope so because it’s my favourite thing to do.Day two of strange happenings: We are at the new house and it’s horrible! It only has three floors, not five like the other one and there are no other children around to play with. I don’t like this place but mother won’t take me back home, she says this is where we live now but I don’t want to live here. Gretel doesn’t like it either, or maria, so it definitely is a horrible place to live. I’ll just have to tell father what a mistake he’s made and then we can all go back home to berlin. Even the people here are scary and boring, like that man that came out of fathers room today.I don’t thin k I like him†¦he’s too serious. Maria says to steer clear of him anyway. Day three of the horrible place: I scared Gretel today when I showed her the weird children outside my window. She is three years older than me and quite scary, so scaring her isn’t an easy thing to do. I don’t know why she has come with us anyway, all she does is cause trouble. That’s what mother and father say anyway. At least her friends can’t come round anymore. She has horrible friends that call me six when I’m actually nine! She still has her dolls though.I bet they spy on me when I’m in her room, so I don’t go in there much. Gretel said father said we are going to stay here for the foreseeable future, whatever that means. Gretel thinks it’s about 3 weeks, so at least it isn’t a month I suppose. She doesn’t like this place either though so maybe we will move back sooner. Day four of the horrible place: The people outside my window are still there. Gretel thinks that we are in the countryside and that they must be farmers. I don’t think they are farmers though because there are no animals and the ground is all brown and dirty.It doesn’t look like a nice place anyway, there are soldiers shouting at people and for some reason everyone is wearing pyjamas. I wish Gretel knew who they were and would tell me. She’s the brightest girl in her class apparently. I found them though, so they are my people, not hers. I am a high and mighty king in my bedroom and they are my minions that Gretel can’t have. I shall have to ask father what they are doing there and why they don’t have baths. I’ll know more than Gretel then, even though she’s older. Day five:Father came to the house today. We had to leave earlier than father on the train. There were a lot of other people coming this way on the train too†¦but they were all on one big train squashed together. I donâ₠¬â„¢t know why they didn’t just come on the same train as us because we had lots of empty seats they could have used. I was very brave today and asked father when we were going home because it’s horrible here. I thought father would get very angry because I’m not supposed to go into his office or waste his time saying hello or asking silly questions.Father said we have to do things we don’t like though because other people know what’s best for us. He said we have to accept the situation we find ourselves in and then everything will become easier†¦or something like that. I still don’t like it here though and it will never be home. I don’t know why father can’t see that he’s made a mistake. I even told him to apologise to the fury and then we can go back to berlin. Father is a very respectable man but I still think he is wrong. Why doesn’t he just listen to us instead of his job? Extract from chapter 12, pages 128 – 129 †¦we had to move to a different part of Cracow, where the soldiers built a big wall and my mother and father and my brother and I all had to live in one room†¦Ã¢â‚¬ËœThere was one small window in it but I didn’t like to look out of it because then I would see the wall and I hated the wall because our real home was on the other side of it. And this part of town was the bad part because it was always noisy and it was impossible to sleep†¦Ã¢â‚¬ËœThen one day the soldiers all came with huge trucks†¦ And everyone was told to leave the houses. Lots of people didn’t want to and they hid wherever they could find a place but in the end I think they caught everyone.And the trucks took us to a train and the train†¦ The train was horrible†¦ There were too many of us in the carriages for one thing. And there was no air to breathe. And it smelled awful. ’ Shmuel’s exposition provides necessary background information that a llows the reader to identify with the character. In this particular extract, the author conjures a lot of imagery to convey emotion and mood, which is implemented through structural and lingual techniques. Ellipses are used repeatedly throughout the extract, creating a pause, which causes the reader to consider and empathise with the characters ordeal.It also contributes to the rhythm of the paragraph, setting a slow and deliberate pace, evoking heightened emotions of fear and apprehension. The simplistic language, combined with alliteration delivers a childlike and innocent approach, which draws sympathy from the reader in relation to the child’s traumatic experience. For example, the ‘soldiers built a big wall’ contrasts against shmuel and his family living in a small room, emphasising how small and vulnerable they are. The use of repetition such as the train is effective in this extract, as it creates a sense of urgency and distress, helping to set a desponden t atmosphere.This atmosphere is intensified with short sentences and a hyperbole toward the end of the paragraph (There was no air to breathe) for a dramatic impact. The boy in the striped pyjamas is a fable based on the holocaust. The protagonist of the story, Bruno, comes home from school one day to find his belongings packed and told to say goodbye to his friends due to his dads promotion. Mourning his old home Bruno sets out exploring areas he shouldn’t – his naivety and inquisitive innocence, lead him to the outskirts of a concentration camp, where he befriends a boy just like himself, albeit religious boundaries.It is this friendship between two young boys that leads to a cruel twist of fate. The hamartia of bruno, in this case his innocence, leads to his downfall. It is somewhat ironic, that the innocence and accepting nature of a child is essentially a weakness that leads to a cruel fate, whilst those that deserve misfortune are without tragedy. It also conveys a moral, classifying this book as a fable. In relation, Romeo and Juliet by William Shakespeare share the same themes as the boy in the striped pyjamas.Innocent characters lose their lives unnecessarily because of events that are out of their control, caused by prejudice and discrimination. Another similar feature between the two novels is that Shakespeare uses dynasties/houses to create differences and segregation between parties. In correspondence, the author of the boy in the striped pyjamas, uses clothes to create differences and symbolise their status in society. For example, the striped pyjamas indicates inferiority, weakness and suffering of the jews, whilst the uniforms of the soldiers uphold authority, cruelty and dominance.As opposed to Shakespeare, what makes this book so despairing and emotive is the reality of it. It is not a romantic, fictional play based on lust and fate – it is representative of real events where horrific tragedy’s took thousands of in nocent lives for reasons due to nothing but social status, discrimination and prejudice. It can be argued, that such events would not have occurred in reality; firstly, historical records show that more than 6000 soldiers were present in the aushwitz camp, making it unlikely that a child could escape their notice to sit at the edge of a camp and talk to an outsider.Secondly, most women and children were gassed upon their arrival, leaving the men to work. Another point raised, is that most credible 9 year olds have a lot more common sense in reality than is portrayed in this fable. Boyne’s story depends on the overwhelming naivety of his character, who is completely oblivious to the war despite his father working for Hitler. In conclusion, for a short fable aimed at children, I believe it to be a powerfully emotive tale that strikes key points. The innocence and reality of the events that took place in the book make it that much more touching, horrific and powerful.

Wednesday, January 8, 2020

Pricing Startegies for Mcdonald - 2297 Words

PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case, McDonald’s is using Value-Pricing Strategy whereby its offer just the right combination of quality and good service at a fair price to their consumers. There are main drivers which affecting the McDonald’s global pricing such as the company goals, the company costs, the customer†¦show more content†¦McDonald’s also encountered other barriers such as for example in India where the citizen worship cows as their God and does not eat them, the advertisement of the McDonald’s product that based on beef is condemned and drew heavy criticism from the Indian society. McDonald’s Television Campaign and Slogan. McDonalds has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the companys advertising strategy. Until today, McDonalds has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. There have been many McDonalds advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers. McDonalds Canadas corporate website states that the commercial campaigns have always focused on the overall McDonalds experience, rather than just product. The purpose of the image has always been portraying warmth and a real slice of every day life. Its Television advertisements showing various people engaging in popularShow MoreRelatedMcdonalds Pricing1208 Words   |  5 Pagesenvironment. This is indeed the case with its implementation of its pricing strategy, which is one of localisation rather than globalisation. Table II illustrates the comparative Big Mac prices (flagship brand of McDonald’s) from around the world. It succeeds in highlighting the point that McDonald’s has had to come up with different pricing strategies for different countries. More importantly, rather than just having a different pricing policy for the Big Mac in these listed countries, McDonald’s hasRead MoreMcdonalds Project.Pdf File11266 Words   |  46 Pages  ´Marketing strategies of McDonald ¶s ´ ACTUAL FACTS ABOUT MCDONALDS COFFEE CASE 4|P a ge On February 1992 the headlines of news paper hits with a McDonalds coffee case news. The case was about Stella Lie beck of Albuquerque, New Mexico, was in the passenger seat of her grandsons car when she was severely burned by McDonalds coffee in February 1992. Lie beck was 79 at the time, ordered coffee that was served in a Styrofoam cup at the drive through window of a local McDonalds. After receiving the orderRead MoreBusiness Plan Template5269 Words   |  22 Pagesfirm. PRICING Pricing is the process of establishing the maximum price of the product or service at which it can be sold. Pricing strategy is a part of the company’s marketing strategy it involves setting the price of the product/service in such a way that it aids towards the smooth operation of the business. There are several ways of pricing strategy such as market skimming, target pricing, value pricing psychological pricing, contribution pricing, cost-plus pricing, penetration pricing, tenderRead Morepaul hoang answers72561 Words   |  291 Pageshighly flexible and adaptable to change, so if business idea or plan does not work out then Keith and Tonina are quite flexible in making the necessary changes, e.g. it is relatively easy to transfer a small restaurant to a hair salon than for McDonalds to change their operations. Small businesses such as EXP might operate in niche markets and can become highly profitability yet these markets may be untouched by larger businesses that are more concerned with mass market operations. There is